Local citations are crucial to the success of local SEO campaigns. These are mentions of the name of a business along with its physical address and telephone number in other websites. Similar to backlinks, citations are used by Google as a relevance signal that affects its organic search results and Google Places rankings.
Unlike backlinks, however, citations don’t impact SEO by pushing link equity. Instead, citations help sites rank in local SERPs by strengthening the association of a business entity with local entities such as an address and a phone numbers that are associated with cities, regions and countries.
Citations can be found on a variety of website types, but the most common are:
- Business directories
- Local blogs
- Chamber of commerce websites
- Event directories
- Data aggregators
- Local business association sites
If you’ve done local SEO, you’ve probably submitted your client’s business information to popular business directories such as Yelp and YP.com. However, getting citations from international directories isn’t enough if you’re trying to optimize a Philippine website for local search. You need to be found in equally local business directories to boost your site’s relevance to our country.
If you’ve been looking for a comprehensive list of Philippine citation sources, this post is for you. We’ve recently compiled all the Philippine citation sources and business directories we can find and we’re sharing it with you to help you appear in more places online:
Just remember that when you’re submitting information to these directories, your business name, address and phone number (NAP) have to be the same for every listing. Consistency and uniformity is key, so make sure your citation NAPs are also identical to the one you display in your site and on your Google My Business (GMB) listing.
A lot of these directory services will ask for some verification to make sure that your business is legitimate. You may have to answer callbacks and send over scans of business permits to prove that you’re not a fly-by-night operation.