Last week, GDI celebrated its first year as a company. The past 12 months have been a heck of a ride and we’ve done some cool things along the way. Those include: [Read more…]
Contrary to what some may believe, potential SEO clients don’t automatically choose the service provider whom they find first on Google. Business people looking for search marketing services typically look at several agencies and contact them to see who can make the most compelling service offer. In a scenario like this, search ranking advantages take a back seat to business case building and soft skills. The freelancer or agency that can make the client feel smartest about his decision will ultimately win the SEO contract. [Read more…]
There’s a lot more to closing a deal with prospective SEO clients than just generating leads, crafting effective proposals and delivering eloquent presentations. Putting everything you agreed on with the client into writing is a crucial component to having a fruitful working relationship. To make everything formal and to keep both parties true to their word at the start of the engagement, you’ll need to have a well-written service contract that both entities sign off on.
One of the most asked questions in the SEO scene pertains to the subject of pricing. How much should we charge as agencies and freelancers to our clients? [Read more…]
Client retention is the true measure of a SEO agency’s competence. Getting clients to stay through and beyond a contract’s length is much more impressive than acquiring new customers. Acquisition shows that you can get attention and make a good account of yourself in the short term. Retention shows you’re good at what you do and that the client sees the business value of your service. [Read more…]
Hiring the right kind of people is a crucial part of running successful digital marketing operations. Get it right and you’ll have human assets who’ll give your company exponentially more value than what you invest. Get it wrong and you’ll be watching bad hires erode away the value of your enterprise. [Read more…]
Getting inquiries from people who discovered your SEO services isn’t rocket science. Optimizing your own site, social media marketing, PPC ads, affiliate programs and word of mouth are just some of the channels that you can leverage to attract leads. If you’re reading this post, I have no doubt that you already have that part figured out. However, lead generation is just one step among several in getting website owners to become paying customers. After the initial exchange of emails, most prospects will ask for a SEO service proposal. [Read more…]
The number of smart Filipino digital marketing professionals who’ve set up their own businesses is small. That’s odd, considering the fact that the demand for our services is massive and it continues to grow. Even fewer is the number of Filipino online marketing entrepreneurs who’ve actually set up legitimate, ethical and profitable agencies. The vast majority of us are seemingly content with the security of our day jobs while risk-takers go [Read more…]