SEO

Search engine optimization (SEO) is the process of optimizing a website for greater visibility in search engine result pages (SERPs). It involves improvements in a website’s technical aspects, HTML elements, content library, backlink profile and localization signals. When successful, SEO can help a website attract large amounts of targeted traffic that can have transformative effects on a business.

GDI is always testing and implementing new SEO strategies to help its clients get a leg up on the competition. Read our latest posts and find out how you can apply effective techniques to your very own campaigns.

An In-Depth Look at Deep Links and Their Relevance Today

July 17, 2017 by Charles Dumol

What Are Deep Links? Simply put, a deep link is any link that points a user to a specific web page that may be several layers deep past the site’s home page. In most cases, as long as the link doesn’t go to the website’s home page, then it is effectively considered a deep link. […] ... Read More

Black Hat SEO Tactics: The Dangers of Content Scams

July 10, 2017 by Charles Dumol

Coming up with content for your site can be difficult at times, so it’s not uncommon to ask ourselves if there was a quicker and better way to do it. With content being the core of your site’s very identity, it’s important to get it right. However, many site owners are tempted with doing things ... Read More

6 Black Hat SEO Tactics That Still Make Google Blush

July 4, 2017 by Glen Dimaandal

Since its early days, Google has been actively taking steps to make sure it delivers the best quality search results to its users. This means not just determining which pages respond best to a query’s intent, but also keeping undeserving pages off the top of its SERPs. It sounds simple, but ... Read More

The Power of 301 Redirects and Why You Should Use Them

June 23, 2017 by Charles Dumol

Understanding 301 Redirects A 301 redirect is basically a permanent redirection of one URL to another. Whenever site visitors or search engine bots land on a redirected page, the redirection code sends them to a specified URL from the one they typed in or selected from the SERPs. Search engines ... Read More

XML Sitemaps: Everything You Need to Know

June 19, 2017 by Glen Dimaandal

An XML sitemap is a file that helps search engines crawl and index a website’s pages more intelligently. Through this protocol, web crawlers can locate more URLs, determine their place in the site’s information architecture and understand their level of importance in the site’s hierarchy ... Read More

SEO

An In-Depth Look at Deep Links and Their Relevance Today

Black Hat SEO Tactics: The Dangers of Content Scams

6 Black Hat SEO Tactics That Still Make Google Blush

The Power of 301 Redirects and Why You Should Use Them

XML Sitemaps: Everything You Need to Know

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