SEO

Search engine optimization (SEO) is the process of optimizing a website for greater visibility in search engine result pages (SERPs). It involves improvements in a website’s technical aspects, HTML elements, content library, backlink profile and localization signals. When successful, SEO can help a website attract large amounts of targeted traffic that can have transformative effects on a business.

GDI is always testing and implementing new SEO strategies to help its clients get a leg up on the competition. Read our latest posts and find out how you can apply effective techniques to your very own campaigns.

Your Link Outreach Email Sucks. Here’s Why

August 26, 2019 by Glen Dimaandal

We can talk all we want about creative link building strategies but if we’re all being honest here, most of us would admit that guest posting is still far and away the most scalable and predictable means of acquiring backlinks. It’s simple, effective and relatively risk-free when done correctly ... Read More

SearchWorks: All the Decks in One Place

July 1, 2019 by Glen Dimaandal

They said it couldn’t be done, but they haven’t been paying attention to what we’ve been doing for several years now. On June 22nd, 2019, the Philippine SEO community experienced its first ever 100% free SEO conference as SearchWorks hit town and delivered on every promise made in its name. ... Read More

Google MyBusiness as a Paid Service May Be Coming Soon

May 1, 2019 by Glen Dimaandal

Google MyBusiness might not remain a free service forever, as the Big G starts sending out feelers to gauge people’s attitudes towards paying for their listings. In a tweet, Sean Bucher showed a screenshot of a message that Google has been sending out to some business owners. The message ... Read More

The Ultimate Technical SEO Audit Guide for 2019

April 25, 2019 by Glen Dimaandal

Good implementation of proven technical SEO techniques is one of the foundations of a successful SEO campaign. A well-performing site that judiciously allows the indexing of the right kinds of pages in its domain will almost always have a leg up over non-technical SEO savvy competitors in ... Read More

The PeepCon 3.0 Video Motherload

March 7, 2018 by Glen Dimaandal

A couple of weeks ago, we released the presentation decks for PeepCon 3.0. As promised, we cleaned up the video footage of each presentation and we are releasing it to the public 100% free of charge. PeepCon has always been about providing equitable learning experiences to the Filipino SEO ... Read More

PeepCon 3.0 Presentation Decks: All in One Place

February 21, 2018 by Glen Dimaandal

Last Feb. 17th, 2018, the long-anticipated PeepCon 3.0 SEO conference finally happened. Suffice it to say, the event went off without a hitch and more than 300 attendees went home really satisfied with the quality and quantity of insights they got from the speakers. At this point, there can be ... Read More

4 Actionable Link Building Strategies to Boost Your Website This Year

September 22, 2017 by Glen Dimaandal

Editor’s note: this is a guest article by Kevin Ocasio. The views and information expressed here are the writer’s own and may not necessarily reflect this blog’s own. As someone who’s serious about growing a business blog that will thrive for many years, I can attest that building quality links ... Read More

PeepCon 3.0 Sponsor Slots Now Open

September 11, 2017 by Glen Dimaandal

We’ve been working hard to finalize the details on PeepCon 3.0 and we’ll finally make the official event announcement this week. But before that, we’d like to let everyone know that we’ll be accepting official event sponsors to make the day even more special. PeepCon 3.0 is the biggest ... Read More

Why Keyword Density No Longer Applies in SEO Today

August 18, 2017 by Glen Dimaandal

The term “keyword density” used to hold a lot of weight when it came to crafting good content for your website. However, these days, knowing where to place your keywords instead of how many times you need to repeat them has become more important. Google’s Take on Keyword Density Google has ... Read More

Google: Switch to HTTPS by October or Else…