Robots.txt is the standard means by which websites tell search engine spiders and other crawlers which pages are open to scanning and which ones are off-limits. Also known as the robots exclusion standard or robots exclusion protocol, it’s used by most websites today and honored by most web crawlers. [Read more…]

Pursuing a career in search engine optimization is one of the best moves you can make as a young professional. This is a field that offers countless earning opportunities today and in the foreseeable future. It also has a wide open entry point: you can learn it and practice it regardless of educational attainment and background. You can even self-study it at the comfort of your home thanks to the vast amount of content that’s been written about it in the past decade and a half. [Read more…]

With its young and highly educated population, it’s not surprising that the Philippines has produced its fair share of legitimate SEO talents over the past 15 years. I’ve worked in the industry for almost nine years now and during this time, I’ve had the privilege to meet some of the nation’s best and brightest practitioners. [Read more…]

Last week, it occurred to me that GDI has been an agency for about three years now and the way we did things at the very beginning is pretty different from how we do things now. It made me look back at the changes in how Google determines and presents its SERPs, as well as the strategies we use to curry the Big G’s favor.

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Adding Schema markup microdata to our webpages is helpful in acquiring more organic traffic for our sites. Though Google has not declared it as a ranking factor, the search giant has acknowledged that it uses structured data to better understand the HTML elements of a site so it can use them for rich snippets. [Read more…]