Last week, it occurred to me that GDI has been an agency for about three years now and the way we did things at the very beginning is pretty different from how we do things now. It made me look back at the changes in how Google determines and presents its SERPs, as well as the strategies we use to curry the Big G’s favor.
Whether you’re a freelancer, an agency or an in-house SEO professional, it’s important to maintain a presence in the industry’s conference scene. This is a fact that I re-discovered last Wednesday when I spoke at SEO Shots IV in Makati City. You see, I’ve avoided going out to conferences and meet-ups the past few months due to physical and mental fatigue in the aftermath of PeepCon 2.0. Putting that event together right after GDI did MORCon 2015 just took so much out of me. [Read more…]
Adding Schema markup microdata to our webpages is helpful in acquiring more organic traffic for our sites. Though Google has not declared it as a ranking factor, the search giant has acknowledged that it uses structured data to better understand the HTML elements of a site so it can use them for rich snippets. [Read more…]
Last weekend was a milestone for the Philippine SEO community. PeepCon 2.0 finally happened as GDI Online Marketing hosted 215 attendees who eagerly listened to a world-class roster of speakers. [Read more…]
The Philippine ecommerce scene is a vast, untapped oil field of opportunities. The ones who can set up shop and do it the right way today will be the ecommerce tycoons of tomorrow. [Read more…]
Link acquisition is not easy work. It’s a sexy topic in SEO circles because it’s a facet of optimization that most of us can influence but cannot directly control. Even as we enter the age of semantic search and brand-biased search engines, we still pursue links voraciously because their power to influence rankings is undeniable. [Read more…]
If you’re keeping tabs on search engine news at all, there’s no way you would have missed last month’s non-event “Mobilegeddon” – Google’s mobile-friendly algorithm update launch. April 21st came and went but the drastic shakeup in the SERPs that many anticipated never happened. In Mobilegeddon’s vacuum, however, Google managed to slip a major algorithm update that went largely unnoticed.
Last week, GDI celebrated its first year as a company. The past 12 months have been a heck of a ride and we’ve done some cool things along the way. Those include: [Read more…]
By now, we’ve all come to realize that ranking well on Google has become a very intricate matter. Thanks to Panda and Penguin, spam has lost a lot of its power to influence the SERPs. Once Hummingbird came along and added emphasis on hard-to-fake signals that indicate good user experiences, gimmicky SEO pretty much died. [Read more…]