Content marketing is a type of marketing that relies heavily on influencing a target audience using content that was created and promoted specifically for them. This content could be informative, useful or entertaining and is contextually tied into the essence of a subsequent offer.
GDI specializes in content marketing and all its facets. Read our latest posts about the subject and find out how you can develop content assets that get in front of as many eyeballs as possible. Our guides will show you everything from conceptualizing every content type, using the proper promotional channels and leveraging the traffic to increase conversions.