A brand represents an entity’s public identity. In the past, only companies and products were considered brands. However, as marketing flourished and globalization came to full swing, even people and ideas started to get considered as brands themselves.
In the world of SEO, branding is essential to get ahead of the competition. It helps you capture an audience more easily, pitch sales more successfully and retain customers over a longer period of time. GDi frequently writes about brand-related topics to help guide other marketers on how to effectively