Web analytics is the field of knowledge that deals with the collection, analysis and interpretation of visitor data on the Internet. Having a solid analytical foundation is essential to making smarter editorial, optimization and business decisions with your online enterprise.
GDI takes the matter of analytics very seriously. In a field like SEO where there are so many unknown factors, data can objectively show you what’s working and what’s not in any given campaign. It’s a subject that we regularly write about because there’s always something new to discover. Read the articles below and find out how you can sharpen your SEO game with a little help from the numbers.