By now, we’ve all come to realize that ranking well on Google has become a very intricate matter. Thanks to Panda and Penguin, spam has lost a lot of its power to influence the SERPs. Once Hummingbird came along and added emphasis on hard-to-fake signals that indicate good user experiences, gimmicky SEO pretty much died. [Read more…]
As promised, we’re releasing the presentation decks from PeepCon, GDI’s non-profit digital marketing conference held at The Heritage Hotel Manila. A total of 215 people attended to hear 15 of the best digital marketers in the land share their insights on the latest trends in search engine optimization. [Read more…]
It’s not shocking that analytics has become one of the sexiest buzzwords in digital marketing. The ability to collect data, crunch numbers and draw actionable insights from them is highly valued by smart businesses. Geeking out with stats is the new black and a lot of marketers are trying to hop on that bandwagon en route to cashing in and enhancing our profiles. [Read more…]
Client retention is the true measure of a SEO agency’s competence. Getting clients to stay through and beyond a contract’s length is much more impressive than acquiring new customers. Acquisition shows that you can get attention and make a good account of yourself in the short term. Retention shows you’re good at what you do and that the client sees the business value of your service. [Read more…]
This is a guest entry by Sam Nam. Sam is the Vice President of Marketing at Digital Room, Inc., a venture-backed e-commerce printing company, where he manages marketing team of 50 professionals working in customer acquisition, retention and analytics. Find him online at samnamiam.com.
Loyal readers are the foundation of success for content creators. All content marketing KPIs – visits, page views, social shares, registration, inbound links, and ranking keywords – are driven by loyal readers, but often content marketers focus on the results instead of the source of success! In this post I will explain one method to measure and track the loyalty of your readers using RFM valuation. [Read more…]