As promised, we’re releasing the presentation decks from PeepCon, GDI’s non-profit digital marketing conference held at The Heritage Hotel Manila. A total of 215 people attended to hear 15 of the best digital marketers in the land share their insights on the latest trends in search engine optimization. [Read more…]
There are many different ways for a business to grow and become successful. Marketing has been an invaluable tool in this regard, with content marketing becoming a strong driver that business owners can work with nowadays. In today’s modern setting, it distinguishes itself from more traditional marketing methods thanks to the accessibility of the Internet, which gives consumers a prevalent online presence at all times. This gives them the ability to select their favorite products with little fuss and this is where content marketing becomes most useful in leveraging your customers. [Read more…]
When creating content for the web, many copywriters tend to underestimate the importance of creating outstanding headlines. Even seasoned writers have the habit of focusing too much on what needs to be written in the body of the article that they sometimes forget just how powerful a brilliant headline can be. [Read more…]
Blogging is an integral part of most content marketing and SEO strategies. When done right, it generates traffic, social signals, backlinks and leads for a website. “Doing it right,” however, is easier said than done. Blogging the right way starts with tightening up the quality of writing in your blog.