Last week, it occurred to me that GDI has been an agency for about three years now and the way we did things at the very beginning is pretty different from how we do things now. It made me look back at the changes in how Google determines and presents its SERPs, as well as the strategies we use to curry the Big G’s favor.
A few weeks ago, we launched Sprocket.ph and PetHub.ph, two new blogs that we’re trying to develop into recognizable brands with legitimate followings. So far, we’ve gotten off to a nice start with on-site SEO and a steady stream of articles that people seem to like. However, those articles won’t get read by the right people unless we actively try to get them noticed. As such, we decided to make Facebook’s boosted posts an integral part of our branding and content distribution gameplan. [Read more…]
In web development and SEO parlance, a crawl error happens when a search spider fails to access a webpage or an entire website. Technical issues, content management mishaps or improperly configured bot restrictions could lead to the occurrence of these errors. While most sites have crawl errors in small quantities and are virtually unaffected by it, chronic crawl errors in significant volumes could lead to poor user experiences and fluctuations in search engine visibility. [Read more…]
SEO Org Philippines, spearheaded by Truelogic Online Solutions, has put together what figures to be one of the year’s biggest digital marketing conferences. Happening on December 10-11th, 2016 at the One Tagaytay Hotel Suites in Tagaytay City, Mastering Online Rankings Conference (MORCon) is a convergence of local and international search marketing enthusiasts. [Read more…]
Whether you’re a freelancer, an agency or an in-house SEO professional, it’s important to maintain a presence in the industry’s conference scene. This is a fact that I re-discovered last Wednesday when I spoke at SEO Shots IV in Makati City. You see, I’ve avoided going out to conferences and meet-ups the past few months due to physical and mental fatigue in the aftermath of PeepCon 2.0. Putting that event together right after GDI did MORCon 2015 just took so much out of me. [Read more…]