There’s a lot more to closing a deal with prospective SEO clients than just generating leads, crafting effective proposals and delivering eloquent presentations. Putting everything you agreed on with the client into writing is a crucial component to having a fruitful working relationship. To make everything formal and to keep both parties true to their word at the start of the engagement, you’ll need to have a well-written service contract that both entities sign off on.
Influence is rapidly becoming the most important commodity in SEO and content marketing. As Google gets better at interpreting brand, authority and popularity signals, we’ll see sites that represent influential people and organizations dominate the … [Continue reading]
On October 25th, MORCon 2014 will kick off in Abucay, Bataan for what promises to be two days of actionable search marketing insights and networking opportunities. Making this year’s event even more anticipated is the fact that an election of new … [Continue reading]
Nine days from now, SEO Organization Philippines will kick off its annual Mastering Online Rankings Conference (MORCon) at the Raven Resort in Abucay, Bataan. More than a hundred digital marketing professionals are expected to make the trip for two … [Continue reading]
Creating quality content is an integral part of SEO in Google’s Hummingbird era. The substance, authority and breadth of the content in a site weighs a lot in how Google perceives the relevance of its pages to queries. After the Hummingbird rollout … [Continue reading]